Brand Identity Design
Brand Identity Design for UK Small Businesses & Startups
Your brand is the first impression, the reason a customer chooses you over a competitor, and the thing they remember after the sale. We design complete brand identities for UK small businesses and startups - from logo design and colour palettes to typography systems and full brand guidelines.
Why Brand Identity Matters for Small Businesses
A Canva logo is not a brand identity. A brand identity is a cohesive visual system that communicates who you are, who you serve, and why you are the right choice - consistently, across every touchpoint. When done well, it commands higher prices, generates more referrals, and makes every piece of marketing more effective.
UK consumers are savvy. A business with a polished, consistent brand looks established and trustworthy. A business with an inconsistent or amateurish visual identity - no matter how good the product - signals that it cannot be relied upon. We help small businesses look like serious players from day one.
What Our Brand Identity Service Includes
Logo Design
We design a primary logo, a horizontal variant, and a logomark (icon only) - giving you the flexibility to use your brand across different contexts, from business cards to social media profile pictures to website favicons.
Colour System
A primary colour, supporting neutrals, and accent colours - all chosen for psychological effect, accessibility, and visual harmony. Delivered in HEX, RGB, and CMYK values for both digital and print use.
Typography System
A heading typeface and a body typeface that work together to communicate your brand's personality. Font pairings, sizing hierarchy, and usage rules included.
Brand Guidelines (PDF)
A professional brand guidelines document covering logo usage rules, spacing, colour applications, typography, and what not to do. Used by anyone producing materials for your business to maintain consistency.
File Delivery
All files delivered in PNG, JPG, SVG, and PDF formats. Transparent backgrounds, dark and light versions, and all size variants you need for web, social, and print.
Social Media Kit (Optional)
Profile image, cover photo templates, and post graphic templates for Instagram, Facebook, LinkedIn, and X - designed to maintain brand consistency across your social presence.
Branding Packages
- Primary logo + variants
- 3 initial concepts
- 2 revision rounds
- All file formats
- Light & dark versions
- Everything in Logo Only
- Colour system
- Typography system
- Brand guidelines PDF
- Social media profile kit
- Business card design
- Full brand identity
- 5-page website built to brand
- Best value package
- Unified look & feel
- Faster than separate briefs
Industries We Brand
We have created brand identities for businesses across a wide range of UK industries, including:
- Fashion brands, clothing labels, and e-commerce stores
- Restaurants, cafés, bakeries, and food businesses
- Beauty salons, aesthetics clinics, and wellness studios
- Tradespeople and construction companies
- Tech startups and SaaS businesses
- Consultants, coaches, and personal brands
- Property and lettings agencies
- Fitness studios and personal trainers
- Children's education and tutoring businesses
- Charities and non-profit organisations
Branding FAQs
How long does brand identity design take?
A logo-only project typically takes 5–7 business days. A full brand identity takes 10–14 business days. Timelines depend on how quickly feedback is provided at each stage.
Do I own the logo and brand assets after the project?
Yes - upon full payment, all intellectual property rights in the final deliverables transfer to you. You own your logo and brand assets outright. We retain the right to display the work in our portfolio.
What if I already have a logo but need a website?
That is perfectly fine. We work with your existing brand assets and design a website that matches your current identity. We can also advise if there are elements of your existing branding that could be improved.
Can I get branding and a website together?
Yes - our Brand + Website package starting from £999 is the most efficient and cost-effective way to launch with a unified brand and website. Both are designed together, so everything is perfectly cohesive.
Do you offer brand strategy alongside design?
Our standard packages cover visual identity. If you need brand strategy (positioning, tone of voice, audience definition), this is available as an add-on or as a standalone workshop for £250. Contact us to discuss.
Ready to Build a Brand People Remember?
Tell us about your business and we'll send a free, no-obligation branding quote within 24 hours.