If you run a marketing, branding, PR, or content agency in London, you've almost certainly had a client ask for a website — or a Shopify store, or a WordPress build. Maybe you took the project on and regretted it. Maybe you referred it out and watched the revenue walk out the door. Maybe you're still figuring out the right model.
White-label web design is how smart agencies solve this problem: you offer web development as part of your service, a specialist partner builds it behind the scenes, and your client never knows the difference. You keep the client relationship. You add the margin. You expand your offering without the overhead of hiring a full-time developer.
What Is White-Label Web Design?
White-label web design means a specialist web agency (like MazTechDesigns) builds websites, ecommerce stores, or digital products on behalf of another agency, under that agency's brand. The end client sees only your agency's name throughout the process. Deliverables are unbranded. Communications are managed through you. The code is handed over clean, documented, and ready to launch.
It's a well-established model across the industry — particularly common between marketing agencies who excel at strategy and creative, and development specialists who excel at building.
5 Signs Your Agency Needs a White-Label Partner
You're turning down web projects
If clients keep asking for websites and you keep saying "that's not our core service" or referring them elsewhere, you're leaving revenue — and client relationships — on the table. A white-label partner means you can say yes.
You've taken on web work but it's causing problems
Missed deadlines, scope creep, budget overruns — web development is a different discipline to brand strategy or content. If you're fighting fires on projects outside your expertise, outsourcing the build work is the right move.
Your clients need Shopify or WordPress specifically
Platform expertise matters. A client who needs a custom Shopify store with specific third-party integrations needs someone who has built dozens of them. Attempting this without deep platform knowledge is where projects go wrong.
You can't justify a full-time developer hire
A junior web developer in London costs £35,000–£45,000 per year before National Insurance, benefits, equipment, and management time. For most agencies, the project volume doesn't justify this — white-label gives you senior-level capability on a per-project basis.
You want to offer more without growing headcount
Growth through partnerships rather than hiring is one of the most capital-efficient models for a services business. A reliable white-label partner lets you take on more ambitious projects and larger retainers without proportionally increasing your costs.
The economics: A typical white-label arrangement involves you charging the client your rate, paying a wholesale rate to your partner, and keeping a healthy margin — typically 20–40% depending on the project scope and your positioning.
What MazTechDesigns Offers Agencies
We work with London agencies across marketing, branding, PR, and content — delivering white-label web development that their clients never know wasn't built in-house.
Our capabilities include:
- Custom website builds — bespoke design and development for any sector
- Full WordPress development — custom themes, plugins, and CMS setups
- Shopify stores — custom themes, app integrations, and UK ecommerce configuration
- WooCommerce builds — for clients already on WordPress who need ecommerce added
- Website redesigns and migrations — platform switches, speed optimisations, and relaunches
- SEO technical setups — on-page optimisation, schema markup, and performance work
How White-Label Delivery Works in Practice
Here's how a typical project works when an agency partners with us:
- Brief handover. You share the client brief, brand guidelines, and project scope. We ask any technical questions via you to keep the client relationship clean.
- Scope and timeline agreement. We provide a detailed scope and timeline that you can present to your client under your own branding if needed.
- Build and review cycles. We build in agreed stages, sending previews and staging links through you for client review. You manage the feedback process.
- Final delivery. We hand over the completed site, with documentation, login credentials, and a handover call (conducted as your agency if required). No MazTechDesigns branding anywhere in the deliverables.
- Ongoing support. We can provide ongoing maintenance and updates under the same arrangement, giving your client a seamless experience.
Common Concerns About Outsourcing Web Work (Honest Answers)
What if the client asks who built it?
That's for you to manage with your client — it's a commercial decision your agency makes. We sign NDAs on request and never proactively mention our involvement. Most white-label relationships work well precisely because both parties have a clear agreement on confidentiality.
What if the quality isn't what we'd build ourselves?
Ask to see our portfolio before committing to a project. We'd expect the same if our positions were reversed. Quality is non-negotiable — a white-label partner that delivers poor work damages your agency's reputation, not theirs.
What about communication speed?
We commit to response times upfront and build them into the project timeline. We're a UK-based team, so time zones are never an issue and we work the same working week as you and your clients.
Can you handle ongoing retainer work?
Yes — and retainer arrangements are often the most effective structure for both parties. We can handle monthly maintenance, content updates, SEO work, and feature development on a retainer basis, all delivered under your agency's branding.
Interested in a white-label partnership?
We work with a small number of London agencies on an ongoing basis. If you have regular web work that you'd like to handle more profitably, let's have a conversation. No commitment required — just an honest chat about whether we're the right fit.
Discuss a Partnership